(story in News Section click below for pic)

Instead of regular bar coasters to promote their city-wide Summer Happy Hours, Philadelphia's Center City District created Center City "Sips" Seat Savers. The coaster got the attention of bars and bar flies across the city
and brought home a Gold Addy Award for Center City District at the March 5th, 2009 Philadelphia Ad Club's prestigious Addy Awards. With a fun, icebreaker written on either side of the coaster, the Seat Savers went over big with Center
City District's target and promoted their event in a totally dynamic and stand out way. The Seat Savers now qualify for the Regional Addy Awards later this year.

Next time you leave your bar stool to use the potty, you may find yourself thanking Danny Lane
and Eric Tecosky. These two men have invented...

Newest bar thing: Seat Saver Coasters. With smoking bans now prevalent in about 70 percent of U.S. cities, it's not
unusual to see bar patrons covering still-full drinks...

Bacardi co-brands Seat Savers
at such Hollywood hot spots
as Good Luck Bar, El Carmen and Jones
Hollywood. Bacardi Coco and Corzo
are featured on Seat Savers.

"When patrons leave the bar for a moment-either to make a call, or visit the rest room-all they need to do is place The Seat Saver coaster right on top of their cocktail, wine or beer." Click for full article.

"What to do to hold your spot, when you need to step out for a smoke, take a call or use the facilities? The Seat Saver solves the problem." Click for full article.

"The needs of customers, bar owners and advertisers are all being met with Seat Savers." Click for full article.

"A coaster sells its message for an average of 30 minutes and is exposed to five customers while it sits under a drink. The Seat Saver receives twice the visibility." Click for full article.

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Better for customers + Better for venues + Better for advertisers = Better for Business.

The staff at a busy bar or restaurant has enough to worry about without having to save customers seats or replace lost drinks.

The Seat Saver does its job, so the staff can do theirs.

People go out to relieve stress, spend time with friends and enjoy a night on the town. The last thing they want to do is argue with other patrons over stolen seats or flag down bartenders over missing drinks. The Seat Saver is the most natural way to alleviate these headaches.

Having the ability to work above and below the drink, The Seat Saver offers greater visibility than the traditional coaster. This ensures that the message of the advertiser will be seen by a larger percentage of its target audience. Brands will also benefit by all of the visual play generated when customers interact with the new product.

COMPETITIVE EDGE

Bars have sleeves and sleeves of coasters in storage. When they run out at the bar, they pick the first sleeve available (with no loyalty to brand). To help ensure they pick your brand, offer them a better coaster. Something new. Something hip. Something multi-functional.

Offer them The Seat Saver. The coaster that won't collect dust in storage.